Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at University of Michigan Stephen M.
Ross School of Business.
He was the co-author of "Core Competence of the Corporation" (with Gary Hamel) and "The Fortune at the Bottom of the Pyramid" (with Stuart L.
Hart), about the business opportunity in serving the Bottom of the Pyramid.
On 16 April 2010, Prahalad died at the age of 68 of a previously undiagnosed lung illness in San Diego, California.