Gen Hirose (?? ?, Hirose Gen, May 21, 1904 – January 10, 1996) was a Japanese businessman and president of Nippon Life.
Hirose was the adopted son-in-law of Suketaro Hirose; his daughter is Honorary President of Suntory.In 1985 he received the highest distinction of the Scout Association of Japan, the Golden Pheasant Award.