Asher (born May 2, 1939) is an English-American jingle writer and lyricist who collaborated with Brian Wilson in the co-writing of eight songs on the Beach Boys 1966 album Pet Sounds, including the singles "God Only Knows", "Wouldn't It Be Nice", and "Caroline, No".
According to Asher, he mainly provided the words to Wilson's compositions, but in some cases also contributed musical ideas.