Harding Lawrence, Date of Birth, Date of Death
TweetHarding Lawrence
Chairman of Braniff International Airways
Date of Birth: 15-Jul-1920
Date of Death: 16-Feb-2002
Profession: business executive
Zodiac Sign: Cancer 
About Harding Lawrence
- Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was the former Executive Vice President of Continental Airlines and then President and Chairman of Braniff International Airways, a Dallas, Texas-based carrier.
- Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation industry but as one of the last legendary titans of aviation.
- While at Braniff, Lawrence turned the conservative airline into a progressive and flamboyant carrier known for high fashion flight attendant uniforms, exemplary inflight service, and brightly painted planes.
- Lawrence' revolutionary approach included approving the "End of the Plain Plane" campaign in 1965, which called for imaginative aircraft paint schemes, interiors, and never before seen passenger service comforts.
- Previous airlines were commonly patterned after less than appealing military operations.
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