Jack Perry is the Founder and CEO of Syncbak,Inc., a media technology company, whose products and services power solutions for television broadcasters, including CBS All Access, Sony, Hulu, fuboTV and others.
Perry's SimpleSync technology is the first-ever OTT platform to integrate Nielsen measurement.In February 2018, PitchBook named Perry's streaming media company, Syncbak, Inc., the most valuable VC-backed company in Iowa.
Prior to founding Syncbak, Perry was CEO of Decisionmark Corp (1996-2009) where he created Geneva, a subscriber authentication technology used by ABC, CBS, FOX, NBC, DirecTV, Echostar and every local television station in the U.S.
In 2000, Perry created and launched TitanTV.com, the first-ever web based electronic program guide with built-in DVR capabilities.
He created his first software package, RunningCounts, in 1990.
In 1995, Jack authored the "Group Calendaring and Scheduling" section of the book, GroupWare: Technology and Applications In 2004, along with FCC Chairman Michael Powell, Perry introduced AntennaSelector.com and CheckHD, online tools he created which were designed to help consumers migrate from analog to digital television C-SPAN Consumers and Digital Television.
AntennaSelector.com is known today as antennaweb.org.
In 2011, at the CEA CES on the Hill event, Perry introduced the Syncbak OTT platform to assist over-the-air digital broadcasting to move to the Internet C-SPAN The Communicators at CES on the Hill 2011.
In early 2017, Perry announced that his company's OTT platform, SimpleSync, powers 2.5 million hours of live local TV programming and covers 90% of U.S.
households across 161 markets.
In 2018, Perry announced that number had nearly tripled, thanks to high demand from vMVPDs.
On September 7, 2017, in the wake of Hurricanes Harvey and Irma, Perry's op-ed on the importance of local news, In times of strife, local news matters more than ever, was published by Quartz.
In May of 2018, Perry's company launched its inaugural TechFronts event, focusing on the future of OTT from a technical perspective.
During the event, Perry launched Syncbak's new direct-to-cosumer OTT app, SBTV.Perry's interview with Media Village in October of 2018, Jack Perry on Television’s Transformation discusses how his technologies have influenced television today, the importance of local broadcasters, and how Syncbak is contributing to media's evolution.
In a follow-up piece highlighted tremendous growth for the company, Jack shares his vision for the future of television and how ad-supported streaming will become a primary source of revenue for television stations.
Jack Perry on the Rise (and Importance) of Ad-Supported Streaming.