Mohammad Tolba is an Egyptian Salafi activist and entrepreneur.
He was one of the protestors in the Tahrir Square during the Egyptian Revolution of 2011.
In the same year, he founded "Salafyo Costa," or "Costa Salafis" an activist group that embraces cultural diversity and pluralism and strives for social justice.
Tolba and other founders of the group named themselves after their meeting place: Costa Coffee.
It has evolved since into a social movement and a forum for dialogue, which brings together activists from different cultural, religious, ideological and ethnic backgrounds.
Salafyo Costa has Coptic Christians, socialists, Muslim Brotherhood members and liberals.
Some of the female members wear a niqab while others sport a pair of jeans.
Together they have forged a common identity and pursued common goals.