Gemma Calvert, FRSA is a British neuroscientist and pioneer of Neuromarketing.
She is the Founder of Neurosense Limited, the world’s first neuromarketing agency established in 1999, and in 2016 she co-Founded Split Second Research, a company which provides implicit research for companies worldwide.
Calvert is a Professor of Marketing at the Nanyang Business School at the Nanyang Technological University in Singapore.