Leonetto Cappiello, Date of Birth, Place of Birth, Date of Death

    

Leonetto Cappiello

Italian poster art designer who lived in Paris

Date of Birth: 06-Apr-1875

Place of Birth: Livorno, Tuscany, Italy

Date of Death: 02-Feb-1942

Profession: poster artist, painter, caricaturist, designer

Nationality: France

Zodiac Sign: Aries


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About Leonetto Cappiello

  • Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris.
  • He is now often called 'the father of modern advertising' because of his innovation in poster design.
  • The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi.
  • Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors.
  • He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

Read more at Wikipedia