Leonetto Cappiello, Date of Birth, Place of Birth, Date of Death

Leonetto Cappiello

Italian poster art designer who lived in Paris

Date of Birth: 06-Apr-1875

Place of Birth: Livorno, Tuscany, Italy

Date of Death: 02-Feb-1942

Profession: poster artist, painter, caricaturist, designer

Nationality: France

Zodiac Sign: Aries

Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris.
He is now often called 'the father of modern advertising' because of his innovation in poster design.
The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi.
Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors.
He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.