Date of Birth: 
Place of Birth: Haifa, Haifa District, Israel
About Jacob Hornik
- Jacob Hornik (???? ??????) (born March 7, 1942 in Haifa, Israel) is a Professor in marketing and communications, Author of many books and researchers, consultant; currently he is the Vice President and head of the Management School at the w.
- Galil Academic College.
- Professor Hornik is the author of leading marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Kellog University. Nowadays his research focuses on two major research projects.
- 1.
- Applying advances Neuro-Imaging techniques to explore individual responses to marketing stimuli.
- 2.
- The use of Facet Meta theory in advertising models. He also acts as a member of various Board of Directors and provides consulting services to leading companies and advertising agencies. Professor Hornik is chairman of the Israeli "Superbrands" and "Product of the year" awards
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