Kendrix (March 8, 1917 – January 4, 1989) was a public relations specialist.
Of Kendrix’ various public relations and advertising campaigns, he is best known for his Coca-Cola company advertising in 1948.
He educated corporations about African-American consumer’s buying power through to designed various public relations and advertising campaigns for African-American such as news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company.