Eric Kinoti is a Kenyan entrepreneur of African descent born in Mombasa on 8 March 1984.
Along with being the Founder and CEO of Shade systems EA.ltd, a million dollar enterprise that has a presence in over 6 countries, he is on the boards of several prominent East African companies.
He has won several awards in East Africa and internationally, has gained recognition for his entrepreneurial endeavors, and is also a noted philanthropist.
He is the Kenyan youth patron in the Kenyan Chamber of commerce and has received recognition as a youth entrepreneur from Kenyan president Uhuru Kenyatta.
Apart from appearing on Forbes Africa's Annual List of 30 Most Promising Young Entrepreneurs in Africa twice, he received Kenya's SOMA Awards in 2014 for being the Most Influential SME Personality in Kenya in 2014.