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About Willy O. Rossel
- Willy Otto Rossel (April 4, 1921 – September 14, 2015) was a Chef de Cuisine or Executive Chef most noted for his extensive work in the preparation of gourmet airline cuisine.
- In 1965, he was hired by the progressive Dallas-based Braniff Airways, Inc., to administer the airline's commitment to providing its passengers with the finest food aloft.
- Also in 1965, Braniff had begun implementing its revolutionary End of the Plain Plane Campaign, which called for an unprecedented change in the way the airline presented itself to the public.
- This campaign not only included a change in the company's look but an upgrade of its inflight cuisine to gourmet status.
- Rossel wrote the first manual used for the apprenticeship of American chefs.
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