Schaufeld (born September 23, 1959) is an entrepreneur, venture capital investor, sports team owner, philanthropist and patent holder.
He started NEW Customer Service Companies in 1983 with a $79 investment and grew it into the nation's leading independent provider of extended service contracts, buyer protection services and product support for retailers, home service providers and manufacturers.
Under his leadership, NEW was included in the “Inc.
500” list of the fastest growing private companies in America.
Asurion of Nashville, TN, bought NEW in 2008.
The combined company – NEW Asurion – is now the world’s largest consumer product protection company.
Schaufeld serves on its board.
He also founded the Service Contract Industry Council (SCIC), a national Extended warranty trade association that works with lawmakers across the country to develop fair and uniform regulation to protect consumers, in 1988.