Jan-Benedict Steenkamp, Date of Birth, Place of Birth

Jan-Benedict Steenkamp

Date of Birth: 12-Jun-1959

Place of Birth: Amsterdam, North Holland, Netherlands

Profession: economist

Nationality: Kingdom of the Netherlands

Zodiac Sign: Gemini

Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (born June 12, 1959) is a marketing professor and author.
He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill.
He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues.
Steenkamp is the author of Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy.
He is one of the most cited scholars in business and marketing.