Date of Birth: 
About Patrick Barwise
- Patrick Barwise (born June 1946) is emeritus professor of management and marketing at London Business School.
- He joined the business school in 1976 after an early career at IBM and has published widely on management, marketing and media.He is an honorary fellow of the Marketing Society and a patron of the Market Research Society.
- He was a visiting fellow at the Reuters Institute for the Study of Journalism, Oxford University (2011–2014); chairman of Which?, the consumer organisation (2010–2015); and specialist advisor to House of Lords Select Committee on the Communications Inquiry into the regulation of TV advertising (2010–2011.)
Read more at Wikipedia