Matthew Jehu Samuels (born October 12, 1986), known professionally as Boi-1da ( boy-WUN-d?, a play on boy wonder that sounds boy one da), is a Canadian record producer from Toronto, Ontario.
He is an in-house producer for Drake's OVO Sound label and has produced for a variety of artists and groups, most notably Drake, Rihanna, Eminem, Jay-Z, Nicki Minaj, Nas, Lana Del Rey, Kendrick Lamar, and Jake Paul among others.
In 2015, Samuels served as the executive producer for Drake's mixtape, If You're Reading This It's Too Late.