Lido Anthony "Lee" Iacocca ( EYE-?-KOH-k?; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of Ford Mustang and Pinto cars, while at the Ford Motor Company in the 1960s, and then later for reviving the Chrysler Corporation as its CEO during the 1980s.
He served as President and CEO of Chrysler from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992.
He was one of the only executives ever to preside over the operations of two of the Big Three automakers which he did during different tenures.Iacocca authored or co-authored several books, including Iacocca: An Autobiography (with William Novak), and Where Have All the Leaders Gone? Portfolio Magazine named Iacocca the 18th-greatest American CEO of all time.