Jacques Bouchard, Date of Birth, Place of Birth, Date of Death
TweetJacques Bouchard
Canadian advertising executive
Date of Birth: 
Place of Birth: Montreal, Quebec, Canada
About Jacques Bouchard
- Jacques Bouchard, (August 29, 1930 – May 29, 2006) was a Canadian advertising executive and author.
- He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising. He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement.
- He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux. In 1999, he was made a Member of the Order of Canada.
- In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.Bouchard died of cancer on May 29, 2006.
- Following his death, his wife Caroline Bouchard established the Foundation Jacques-Bouchard, which assists severely ill patients spend their last days at home.
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