Helmut Krone, Date of Birth, Place of Birth, Date of Death
TweetHelmut Krone
American art director
Date of Birth: 16-Jul-1925
Place of Birth: New York City, New York, United States
Date of Death: 12-Apr-1996
Nationality: United States
Zodiac Sign: Cancer 
About Helmut Krone
- Helmut Krone (July 16, 1925 – April 12, 1996) was an art director and is considered to be a pioneer of modern advertising.
- Krone spent over 30 years at the advertising agency Doyle Dane Bernbach.
- He was the art director for the popular 1960s campaign for the Volkswagen Beetle, which featured a large unadorned photo of the car with the tiny word "Lemon" underneath it; the series of "When you're only No.
- 2, you try harder" advertisements for Avis, and the creation of Juan Valdez, who personified Colombian coffee.
- During his career, Krone won a number of awards and was inducted in both the One Club's Creative Hall of Fame and the Art Directors Hall of Fame.
- His work has been collected by the Museum of Modern Art and the Smithsonian.
- Krone's "Think Small" advertisement for Volkswagen was voted the No.
- 1 campaign of all time in Advertising Age’s 1999 The Century of Advertising issue.Krone was born in 1925 in Yorkville, Manhattan, which was at that time a German section.
- He attended Public School 77 in Queens, graduating in 1939.
- He then enrolled at the School of Industrial Art, where he hoped to become a product designer.
- When he was 21, he took his first step towards advertising, working with designer Robert Greenwell doing freelance advertisements for magazines.
- He followed naval service in World War II with postwar classes with Alexey Brodovitch and stints at Esquire and Sudler & Hennessey.
- Then, at the age of 29, he began to work for Doyle Dane Bernbach, where he was one of only four art directors.
- With the exception of a few years in the early 1970s when he started his own agency, Case and Krone (later Case and McGrath), he would spend his entire career there.
- Krone retired as executive vice president-creative director at DDB Needham, as the agency became known after a merger in 1988.
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