William 'Bill' Potter (8 February 1872 – 26 September 1970) was an Australian rules footballer who played for the Fitzroy Football Club in the Victorian Football League (VFL).
Potter, who debuted in 1898, was a follower and participated in each of the first three VFL Grand Finals.
Aside from the 1898 and 1899 Fitzroy premierships he played in their losing 1900 Grand Final side.