As part of that season's success, Women's Wear Daily named him "Rookie of the Year." Retailers to carry his work include Bergdorf, Saks Fifth Avenue, Bloomingdales, Henri Bendel, Neiman-Marcus, and Anthropologie.
His current label is named Byron Lars Beauty Mark.
In 2012, Lars designed dresses for Olympic gold medalists Sanya Richards-Ross, Carmelita Jeter, and Allyson Felix.Michelle Obama wore a dress from Lars's Beauty Mark line to the 2011 September 11 commemoration and in a portrait of the First Family.Lars has designed custom clothes for Barbie dolls since 1997 and has designed at least 19 dolls.Lars is a graduate of El Cerrito High School, Brooks College, and Fashion Institute of Technology.He was honored with Pratt Institute's Visionary Award on May 1, 2014.