Date of Birth: 
Place of Birth: Kōbe, Hyōgo Prefecture, Japan
About Shoichiro Irimajiri
- Shoichiro Irimajiri (?? ???, Irimajiri Shoichiro, born on January 3, 1940 in Kobe, Japan) is a Japanese engineer and businessman. He earned an aeronautical engineering degree from the University of Tokyo and worked for Honda Motor Co., Ltd.
- for 20 years, overseeing the introduction of its CBX motorcycle, design of their F1 racing engines for the RA273 as well as being the president of Honda of America Inc.
- He resigned in 1992 due to a heart problem, and started a Chinese traditional treatment to restore his condition. During this time, it was said that General Motors recruited Irimajiri for a senior executive position at the company, in light of his success at Honda.
- While he declined that position and accepted a spot as an outside director, if Irimajiri had accepted the offer, he would have been the first Japanese-born automotive executive of an American automobile manufacturer.After his recovery, Hayao Nakayama, then president of Sega Enterprises, asked him to become vice president of the company.
- In 1996, he additionally became chairman and CEO of Sega of America.
- He became president of Sega in 1998, where he laid an ambitious plan using the Dreamcast to restore Sega's lost market share and prestige which took a severe downfall following the flawed launch of the Sega Saturn as well as the Sega 32X.
- After Sega reported its third consecutive loss, Irimajiri resigned and Isao Okawa took his place. He was last a chairman of Asahi Tec, a Japanese manufacturer of aluminum parts and castings for automobiles, owned by Ripplewood Holdings.
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