Date of Birth: 
About Don Watt (designer)
- Don Watt (9 February 1936 – 23 December 2009) created the Watt group, a retail branding and design consultancy.
- The company was among the first agencies to envision a system of branding that unified the entire shopping experience.
- Watt and other key players in the Watt Group over the years are credited with introducing premium private label brand design to the North American Market.
- Some of the more recognized brand designs include Home Depot's orange logo and store concept, Sam's Choice, No Name and President's Choice.
- Watt was the first designer to use photosymbolism on packaging, for Nestle Instant Coffee.
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