Bartolomé Maximiliano Moré (24 August 1919 – 19 February 1963), better known as Benny Moré (also spelled Beny Moré), was a Cuban singer, bandleader and songwriter.
Due to his fluid tenor voice and his great expressivity, he was known variously as El Bárbaro del Ritmo and El Sonero Mayor.
Moré was a master of the soneocode: spa promoted to code: es , the art of vocal improvisation in Cuban son, and many of his tunes developed this way.
He often took part in controversias (vocal duels) with other singers like Cheo Marquetti and Joseíto Fernández.
Apart from son cubano, Moré was a popular singer of guarachas and boleros.
Moré started his career with the Conjunto Matamoros in the 1940s and after a tour in Mexico he decided to stay in the country.
Both Moré and dancer Ninón Sevilla made their cinematic debut on 1946's Carita de cielo, but Moré focused on his music career.
In the late 1940s, he sang guaracha-mambos with Pérez Prado, achieving great success.
Moré returned to Cuba in 1952 and worked with Bebo Valdés and Ernesto Duarte.
In 1953, he formed the Banda Gigante, which became one of the leading Cuban big bands of the 1950s.
He suffered from alcoholism and died of cirrhosis of the liver in 1963 at age 43.