Date of Birth: 
About Carl Fredrik Sammeli
- Carl Fredrik Sammeli (born 1971, NederluleĂĄ, Sweden) is the founder of Prime Weber Shandwick, Sweden's largest PR agency.
- Since 2014, Prime has been a part of the PR network Weber Shandwick, covering 81 countries.
- Sammeli has over 20 years of experience within entrepreneurship, business development, sales strategy, tactics and communication.
- He works with all industries and specializes within B2B industries, in particular professional services.
- Since 2012, Sammeli has worked internationally and is based in South Africa where he lives with his family.
- Since 2014, he has been a part of the Weber Shandwick Leadership Team.Prior to founding Prime and joining Weber Shandwick, Sammeli's career in PR includes being responsible for media and crisis management in the national Swedish referendum campaign “Yes to Europe” (1993–1994).
- Yes to EU won the referendum with 52.3% of the votes, and Sweden entered the European Union on January 1, 1995.
- In 1998, he was appointed Head of Corporate Communication of the Modern Times Group.
- Sammeli was part of the industry committee that laid out the Stockholm Charter, hence adopted by the International Communications Consultancy Organization (ICCO), which now serves as a global code of conduct for the PR industry.
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