Jeff Valdez (born January 31, 1956) is a Hispanic American producer, writer, studio executive and entrepreneur.
Valdez has been credited with creating the category of Latino Programming in English, which is a segment of the Hispanic market that had not been addressed or targeted by the media before.
Valdez has written, directed and produced TV shows and films targeting this segment within the Latino community during the last 20 years, with some of his shows having gone on to be syndicated in more than 35 countries.
In 2003, Valdez founded a new nationwide English language cable channel targeting Latinos called SÃ TV.
The channel reached 90 million homes nationwide, and won many awards with the programming Valdez wrote, directed and produced for it.
In 2007 Valdez extended his reach to the film industry and joined the board of Maya Entertainment whose focus was on Latino themed films mostly in English.