Joseph Lawrence Roth (May 29, 1955 – February 19, 1977) was a college football player and All-American quarterback at the University of California, Berkeley.
Roth played the 1976 season knowing he was dying of melanoma; he died in February 1977, three months after his last regular season game and just weeks after playing an all-star game in Japan.
His jersey, number 12, is the only one ever retired by the California Golden Bears football program.