Seybold, CEO of Patricia Seybold Group, is the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of Brandchild.
Her books, (particularly Customers.com), discuss the impact that technology and evolving customer behavior have on business trends.
Ms.
Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services.