Richard Baker (born 6 August 1962) is the former chief operating officer of Asda Stores Ltd.
and CEO of Boots Group.
He is currently chairman of the European Division of Groupe Aeroplan, which owns and runs the Nectar Loyalty Programme in the UK.
He also serves as non-executive chairman of Virgin Active, non-executive director of Whitbread plc, operating partner at Advent International and chairman of DFS.